There is no shortage of tempting blog-morsels available to hungry readers in the blogosphere but the question I wish to explore is: what makes a person actually commit to a blog? What is it that motivates us to subscribe via e-mail or a reader, or to visit that blog every evening with a warm cup of tea in hand?
How do we get from the first date to “I do!”
I spend about an hour a day reading blog postings and there are a few that I just adore even though they are written by people I am not likely to meet, in countries far far away. I love that about the blogosphere, the sense that we are a community even though we are not neighbours.
In fact, there are about thirty blogs (honestly, I had no idea that the number was so high until I counted them just now) to which I subscribe through Google Reader. Google does all the work for me; when I log on, my Google Reader page shows me which blogs have been updated. Then I can either read the posting on GR or go to the blog itself.
So why these thirty blogs? What makes them so special?
I tried to think about the question in the same way I might if I were looking for a partner. What makes a certain blog a “great fit” while others simply aren’t my cup of tea? Here’s my list of what I am looking for in a blog:
- Personal narrative voice
For me, there is nothing more compelling than a storyteller. I want the blogger’s personality and sensibility to come through in their writing. The blogs I LOVE are joyful and wonder-filled and inspirational. The bloggers convey their humanity in every post. Gradually, readers grow to care about these bloggers and their lives.
They don’t need to be great ones but a picture is worth (at least) a thousand words.
Clear focus of blog
The blog knows what it is.
Regularity of posts
I appreciate it when bloggers post at least once a week.
More than just a merchandising vehicle
Beauty is in the eye of the beholder. What is interesting to me? Travel, culture, food, photography, teaching, literature, and popular culture. (Also, not coincidentally, these are the same things about which I write in TMW).
Content is original and not recycled from other sites or blogs.
What are you looking for in a blog?